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www.redkitestays.com (our website) is provided by Red Kite Travel Ltd, trading as Red Kite (we, our or us). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).

Given the nature of our website, we do not expect to collect the personal data of anyone under 13 years old. If you are aware that any personal data of anyone under 13 years old has been shared with our website please let us know so that we can delete that data.

This privacy policy is divided into the following sections:

What this policy applies to
Personal data we collect about you
How your personal data is collected
How and why we use your personal data
Marketing
Who we share your personal data with
How long your personal data will be kept
Transferring your personal data out of the UK
Cookies and other tracking technologies
Your rights
Keeping your personal data secure
How to complain
Changes to this privacy policy
How to contact us

What this policy applies to

This privacy policy relates to your use of our website only.

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:

your name, address and contact information, including email address and telephone number
information to check and verify your identity, eg date of birth
your billing information, transaction and payment card or other payment method information
bank account and payment details
details of any information, feedback or other matters you give to us by phone, email, post or via social media
your activities on, and use of, our website
information about the services we provide to you
information about how you use our website and technology systems
your responses to surveys, competitions and promotions

You must provide this personal data to use our website and the services on it unless we tell you that you have a choice.

Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website or any services on it.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

How your personal data is collected

We collect personal data from you:

directly, when you enter or send us information, such as when you contact us (including via email), send us feedback, complete a booking via our website, post material to our website and complete customer surveys via our website, and
indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explained in the section on ‘Cookies and other tracking technologies’ below

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, eg:

where you have given consent
to comply with our legal and regulatory obligations
for the performance of a contract with you or to take steps at your request before entering into a contract, or
for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).

The table below explains what we use your personal data for and why.

What we use your personal data for

Our reasons

Creating and managing your account with us

For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price.

Providing property booking services to you

To perform our contract with you or to take steps at your request before entering into a contract

Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us

To comply with our legal and regulatory obligations.

Enforcing legal rights or defend or undertake legal proceedings

Depending on the circumstances:

—to comply with our legal and regulatory obligations

—in other cases, for our legitimate interests, ie to protect our business, interests and rights

Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website

Depending on the circumstances:

—your consent as gathered by the separate cookies tool on our website—see ‘Cookies and other tracking technologies’ below

—where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price

If you have provided such a consent you may withdraw it at any time by changing the setting on the cookies tool (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended

Depending on the circumstances:

—your consent as gathered by the separate cookies tool on our website—see ‘Cookies and other tracking technologies’ below

—where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price

Communications with you not related to marketing, including about changes to our terms or policies, changes to your booking or other important notices

Depending on the circumstances:

—to comply with our legal and regulatory obligations

—in other cases, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price

Protecting the security of systems and data used to provide the services

To comply with our legal and regulatory obligations

We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us

Statistical analysis to help us understand our customer base

For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price

Updating and enhancing customer records

Depending on the circumstances:

—to perform our contract with you or to take steps at your request before entering into a contract

—to comply with our legal and regulatory obligations

—where neither of the above apply, for our legitimate interests, eg making sure that we can keep in touch with our customers about existing orders and new products

Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant

To comply with our legal and regulatory obligations

Marketing our services to existing and former customers

For our legitimate interests, ie to promote our business to existing and former customers

See ‘Marketing’ below for further information

To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency

In such cases information will be anonymised where possible and only shared where necessary

Depending on the circumstances:

—to comply with our legal and regulatory obligations

—in other cases, for our legitimate interests, ie to protect, realise or grow the value in our business and assets

How and why we use your personal data—in more detail

More details about how we use your personal data and why are set out in the table below.

Purpose

Processing operation

Lawful basis relied on under UK GDPR

Relevant categories of personal data

Creating and managing your account with us

Processing your personal information in the creation and management of the account

Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you

Your username, legal name, address and contact information, including email address and telephone number

Providing property booking services to you

Taking your details in order to secure the booking and provide information to the owners of the relevant property.

The necessity of taking this information to enable the performance of the contract that you are entering into regarding the booking (Article 6 (1)(b)).

Your legal name, address and contact information, including email address and telephone number

Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us

Taking the details that you have provided upon making your booking and cross-referencing them against provided identification documentation

To comply with our legal and regulatory obligations to maintain security and prevent fraud (Article 6 (1)(c)).

Your legal name, address and identification documentation.

Enforcing legal rights or defend or undertake legal proceedings

Utilising your personal information in situations where we are required to bring legal action against any individuals or organisations.

To comply with our legal and regulatory obligations (Article 6 (1)(c)), or our legitimate interests (Article 6(1)(f)) in protecting our legal position.

Your username and account information, booking history, legal name, address and contact information, including email address and telephone number

Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website

The use of cookies and other tracking technologies to tailor the features and settings on the website for the individual user experience.

Depending on the circumstances, your consent (Article 6(1)(a)), or our legitimate interests (Article 6(1)(f)) in improving the functionality of the website.

Your IP and access details, your account details and your preferences and use of the website.

The use of cookies and other tracking technologies to alter the design or features of the website in response to your use of it.

Depending on the circumstances, your consent (Article 6(1)(a)), or our legitimate interests (Article 6(1)(f)) in improving the functionality of the website.

Your IP and access details, your account details and your preferences and use of the website.

Communications with you not related to marketing, including about changes to our terms or policies, changes to your booking or other important notices

The use of your email address to inform you of information that you may require in relation to your use of the website or the booking you make through the website.

To comply with our legal and regulatory obligations (Article 6 (1)(c)) regarding updates to terms, or our legitimate interests (Article 6(1)(f)) in informing the customer of relevant details.

Your email address and account details.

Protecting the security of systems and data used to provide the services

Utilising the provided personal information to ensure that information is secure and that no information or data has been compromised.

To comply with our legal and regulatory obligations (Article 6 (1)(c)).

Your username and account information, booking history, legal name, address and contact information, including email address and telephone number

Statistical analysis to help us understand our customer base

Using your information in order to carry out analysis of the profile of our customers and to tailor our services accordingly.

For our legitimate interests (Article 6(1)(f))., ie to be as efficient as we can so we can deliver the best service to you at the best price

Your username and account information, booking history, legal name, address and contact information, including email address and telephone number

Updating and enhancing customer records

Keeping thorough and updated records of our customers to ensure that we can provide them with a quality service, that we can keep up-to-date records of their upcoming bookings, and keep them informed about the latest information about the Company.

Depending on the circumstances, to perform our contract with you or to take steps at your request before entering into a contract (Article 6 (1)(b)), to comply with our legal and regulatory obligations (Article 6 (1)(c)), or, where neither of the above apply, for our legitimate interests (Article 6 (1)(f)), eg making sure that we can keep in touch with our customers about existing orders and new products

Your username and account information, booking history, legal name, address and contact information, including email address and telephone number Your username and account information, booking history, legal name, address and contact information, including email address and telephone number

Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant

Utilising existing personal information that we hold about our customers to demonstrate that we are complying with the legal and regulatory requirements placed upon the Company.

To comply with our legal and regulatory obligations (Article 6 (1)(c)).

Your username and account information, booking history, legal name, address and contact information, including email address and telephone number

Marketing our services to existing and former customers

Providing useful information for customers who have previously utilised our services.

For our legitimate interests (Article 6(1)(f)), ie to promote our business to existing and former customers

Your username and account information

In a scenario where the Company is being sold or restructured, this will enable us to share your details with any other interested parties.

To comply with our legal and regulatory obligations (Article 6 (1)(c)), or our legitimate interests (Article 6(1)(f)) ie to protect, realise or grow the value in our business and assets

Your username and account information, booking history, legal name, address and contact information, including email address and telephone number

How and why we use your personal data—sharing

See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.

Marketing

We will use your personal data to send you updates (by email, text message, telephone or post) about our services, including exclusive offers, promotions or new booking opportunities.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by contacting us at hello@redkitehosts.com.

We may ask you to confirm or update your marketing preferences if you book with us again in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never share it with other organisations for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

Who we share your personal data with

We routinely share personal data with:

owners of any property that you may book through the website;
third parties we use to help deliver our services to you, eg payment service providers; and
other third parties we use to help us run our business, eg website hosts and website analytics providers.

We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.

We or the third parties mentioned above occasionally also share personal data with:

our external auditors, eg in relation to the audit of our accounts, in which case the recipient of the information will be bound by confidentiality obligations
our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations.

Who we share your personal data with—in more detail

More details about who we share your personal data with and why are set out in the table below.

Recipient

Processing operation (use) by recipient

Relevant categories of personal data transferred to recipient

Cohost Technology (Maveriks.com)

Website hosting and booking systems.

Guest Details

Details of Bookings

Stripe, Inc.

Processing booking payments

Names

Hostaway Opco Oy

Coordinating booking data between our website and other online booking sites such as Airbnb and Booking.com

Names

Phone Numbers

Email Addresses

Details of Bookings

Breezeway Homes, Inc.

Coordination of housekeeping, maintenance and inspections for managed properties.

Names

Details of Bookings

Google LLC

File storage, analytics and reporting

Details of Bookings

Who we share your personal data with—further information

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used.

If you stop using your account we will delete or anonymise your account data after seven years.

Following the end of the relevant retention period, we will delete or anonymise your personal data.

Transferring your personal data out of the UK

Countries outside the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.

It is sometimes necessary for us to transfer your personal data to countries outside the UK. In those cases we will comply with applicable UK laws designed to ensure the privacy of your personal data.

Under data protection laws, we can only transfer your personal data to a country outside the UK where:

the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here.
there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
a specific exception applies under relevant data protection law

Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.

Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.

Transferring your personal data out of the UK—in more detail

More details about the countries outside the UK to which your personal data is transferred are set out in the table below.

Recipient country

Recipient

Processing operation (use) by recipient

Lawful safeguard

United States

Google LLC

File storage, analytics and reporting

Adequacy regulation further to the Data Protection (Adequacy) (United States of America) Regulations 2023

United States

Stripe, Inc.

Processing booking payments

Adequacy regulation further to the Data Protection (Adequacy) (United States of America) Regulations 2023

United States

Breezeway Homes, Inc.

Coordination of housekeeping, maintenance and inspections for managed properties.

Adequacy regulation further to the Data Protection (Adequacy) (United States of America) Regulations 2023

United States

Cohost Technology (Maveriks.com)

Website hosting and booking systems.

Adequacy regulation further to the Data Protection (Adequacy) (United States of America) Regulations 2023

Finland

Hostaway Opco Oy

Coordinating booking data between our website and other online booking sites such as Airbnb and Booking.com

Adequacy regulation further to paragraph 5(1)(a) of Part 3 of Schedule 21 to the Data Protection Act 2018

Transferring your personal data out of the UK—further information

If you would like further information about data transferred outside the UK, please contact us (see ‘How to contact us’ below).

Cookies and other tracking technologies

A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies and web beacons on our website. These help us recognise you and your device and store some information about your preferences or past actions, and enable us to optimise your user experience by customising our web page content based upon your browser type..

For further information on cookies and web beacons, our use of cookies and web beacons, when we will request your consent before placing them and how to disable them, please see our Cookie Policy.

Your rights

You generally have the following rights, which you can usually exercise free of charge:

Access to a copy of your personal data

The right to be provided with a copy of your personal data